Concept & Copy
Roskilde Festival - Clean Up Your Waste

Clean up your waste

A campaign to help promote cleaning up your waste at the Roskilde Festival. Waste is a big problem for the festival, not just the general waste during the festival, but especially people leaving behind tents, air mattresses, sleeping bags, camping furniture etc. Something that not only is a environmental issue but also costs the festival millions to clean up. The film ran online, in the festival app and as cut downs on the stage screens before concerts.

Roskilde Festival - Clean Up Your Waste