Concept & Copy

Cool Without Smoking pt. 2

In the second year of the cool without smoking campaign we maintained the focus on not pointing fingers nor using scare tactics. It's still about inspiring young people to copy the positive aspects of the people they live up to rather than thinking that smoking will make them be like their idols.

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Nicolas Dalby - MMA Fighter

ARKK Copenhagen

Carla Mickelborg - YouTuber

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