Concept & Copy

GTI 0-100 Challenge

It’s not hard driving fast in a GTI, the real challenge is holding back.

Volkswagen has the broadest GTI range. They make sporty cars available to a larger group of people as the price range is much more approachable compared to other fast cars. But how can you talk about fast car if it doesn’t have one of the fastest times from 0-100 km/h?

We decided to turns things upside down to prove that the GTI range is actually just as fun as the rest. Testing the Golf, Polo and up! GTI in a way that none of the other fast cars are tested - seeing how slow you can go from 0-100 km/h.

Kampagnelogo_English.jpg

Main film